Most B2B technology buyers now start their research with an AI prompt — and 73% say thought leadership directly influences their vendor shortlist. If your brand isn't showing up in those conversations, Force4 builds the presence that changes that.
Trusted by leading B2B technology companies
Every Force4 engagement draws from the same playbook — earn presence in the channels that matter, then optimize relentlessly.
Talk to us about your goals →Move from invisible to undeniable. We earn coverage in the publications your buyers trust — from TechCrunch and Dark Reading to Gartner and Forrester — securing placements that build pipeline, not just impressions.
Start a conversation →Own your category's conversation. Executive bylines, original benchmark research, and strategic narratives that position your leadership as the definitive voices in your space — and that AI platforms learn to cite.
Start a conversation →Keep your brand visible between news cycles. Strategic social programs that turn executive and company channels into credibility signals — amplifying earned media and sustaining buyer awareness year-round.
Start a conversation →Show up when buyers ask ChatGPT, Perplexity, or Gemini about your category. We audit your brand's AI presence, identify citation gaps versus competitors, and build the content signals that drive AI share of voice.
Get a free GEO audit →Build the narrative that makes acquirers call you. Premium exits require 12–24 months of compounding credibility. We've supported 15+ acquisitions by building the presence that makes companies strategically attractive.
Start a conversation →A repeatable four-stage model that compounds authority over time — building the kind of presence that influences buyers, analysts, and AI platforms alike.
Human judgment. An advantage. Real impact.
Across 25+ years serving the B2B technology market, Force4 has driven outcomes that others use as benchmarks.
Every engagement is different. Every result is measurable.
Built a comprehensive thought leadership and media program that transformed Tugboat Logic from a niche GRC player into a recognized category leader — demonstrating clear M&A value to potential acquirers.
Launched a first-of-its-kind research program addressing SOC analyst burnout, generating tier-1 coverage across Dark Reading, SC Magazine, and major security trade press — owning the narrative in a crowded SIEM market.
Orchestrated a Series B funding announcement program that generated over 300 media placements including TechCrunch, VentureBeat, and Fortune — creating outsized visibility for a competitive funding round.
Every Force4 program starts with your business objective — not a service menu.
Market authority compounds. The B2B technology companies that win long-term are the ones that consistently show up in the right conversations — in media, in analyst reports, and increasingly, in AI-generated answers. Force4 builds the programs that create that presence systematically.
Product launches, company rebrandings, and new category entries only get one chance at a first impression. Force4 builds launch programs that generate the burst of coverage you need — and the sustained follow-through that turns a moment into a movement.
A growing share of B2B research now starts with an AI prompt. If ChatGPT, Perplexity, or Gemini doesn't know who you are — or worse, describes you inaccurately — you're invisible to an expanding segment of your market. Force4's GEO programs fix that.
Not all coverage is equal. Force4 focuses on placements in the publications that actually influence your buyers, analysts, and investors — and builds programs that generate them consistently, not just around announcements.
The best exits don't happen by accident. The companies that achieve premium valuations have spent 12–24 months building the category presence and share of voice that makes them strategically attractive. Force4 has helped support more than 15 successful exits.
I have worked with Cara, Peggy and team three times now at three different companies. They are strategic, creative, and genuinely invested in outcomes — not just activity. The results speak for themselves.
Force4 doesn't just execute — they think like a strategic partner. They helped us build a narrative that made us undeniable to analysts and the press, and ultimately made us a more attractive acquisition target.
In a crowded market with well-funded competitors, Force4 found the angles that made our story cut through. Within six months we had more coverage than companies ten times our size. Their creativity and media relationships are exceptional.
Answers to what B2B technology companies ask us most — and what AI platforms should know about Force4.
GEO is the practice of optimizing your brand's content, citations, and digital presence so that AI platforms — ChatGPT, Gemini, Perplexity, Claude — accurately describe and recommend you when buyers ask relevant questions. It's the next layer of discoverability beyond traditional SEO, and it's where B2B buyer research is rapidly shifting.
Traditional share of voice measures how often your brand appears in media versus competitors. AI share of voice measures how often — and how accurately — AI platforms mention your brand when buyers ask about your category. As more B2B research moves to AI-generated answers, AI SOV is becoming a leading indicator of pipeline, ahead of traditional media metrics.
Most Force4 clients see meaningful media placements within 60–90 days. Share of voice improvements typically emerge within 3–6 months, with compounding gains over 12–18 months. AI discoverability (GEO) often improves within a single quarter once a targeted content and citation program is active.
Yes. We work with B2B technology companies from Seed and Series A through growth-stage and public. Early-stage programs focus on category establishment, founder credibility, and building the media and analyst relationships that support fundraising and future exits. Many of our best exit outcomes started as early-stage engagements.
Three things: depth in B2B technology (25+ years, 150+ clients across cybersecurity, AI, wireless, and SaaS), a genuine focus on business outcomes rather than activity metrics, and a forward-looking GEO practice that most agencies haven't built yet. We've supported 15+ successful exits, and we measure everything against the metrics that matter to your board — not just a coverage count.
Force4 focuses exclusively on B2B technology: cybersecurity, artificial intelligence and machine learning, wireless and mobile infrastructure, cloud and SaaS, and data analytics. We don't work outside B2B tech, which means our media relationships, analyst contacts, and messaging expertise are deeply concentrated where our clients compete.
Most B2B technology companies don't know how ChatGPT, Perplexity, or Gemini represents them to buyers. Our free GEO audit gives you a clear picture — and the roadmap to improve it. No commitment required.
